Developing a data-driven communication platform for improving farmed fish distribution in Kenya
PI: Mary Opiyo, Kenya Marine, Fisheries Research Institute
Food-side CoIs: Oznur Yurt (Roehampton), Morine Mukami Ngarari (Kenya Marine and Fisheries Research Institute), Paul Orina (Kenya Marine, Fisheries Research Institute), Wantao Yu (University of Roehampton)
Dr. Baris Yuce (University of Exeter)
STFC-side CoIs: Dr Jens Jensen (STFC)
Food-side CoIs: Oznur Yurt (Roehampton), Morine Mukami Ngarari (Kenya Marine and Fisheries Research Institute), Paul Orina (Kenya Marine, Fisheries Research Institute), Wantao Yu (University of Roehampton)
Dr. Baris Yuce (University of Exeter)
STFC-side CoIs: Dr Jens Jensen (STFC)
This project has documented a database of farmed fish value chain actors so that the various actors are known. A questionnaire survey was conducted to understand what the fish farmer wants to be captured in the digital marketing platform and what the trader and consumer need to see captured in the platform. We also did a map on the supply and demand of fish in different markets in Kenya using historical data so that anyone can interact with the map to see the fish market scenario in Kenya. We conducted one online workshop involving all the stakeholders in farmed fish marketing in Kenya and disseminated information on what our project had done. A webinar by SFN was also used as a platform to share information on the results of the survey work which was conducted from the project.
Read more in this blogpost about the project and a round-up from the SFN+ 5th Annual Conference, July 2023
Watch a webinar about the project:
Read more in this blogpost about the project and a round-up from the SFN+ 5th Annual Conference, July 2023
Watch a webinar about the project:
2018 AWARDED SCOPING PROJECT - More scoping projects
